Dear visitor, thank you for visiting our website. This privacy policy is designed to inform you about how we collect, use and transfer your personal data on this website.


- registration number: C.F. 12363450151 – P.IVA 02685290120

Use of data

We only collect personal data which are necessary for the use of the MyABI App or that are necessary for the purpose of fulfilling a legitimate interest of AB InBev.

  1. We process your full name, company name and VAT number according to Sec. 6 para. 1 lit. b and f GDPR as this information is necessary for the performance of the contract concluded, by creating an account, between your company and AB InBev. This purpose comprises also customer care.

    The data which is necessary for the performance of a contract will be deleted within 5 years after termination/fulfillment of the contract. During this period, the data will be kept only to address queries. Should there be any legal retention requirements, the affected data will be archived for the prescribed period.

  2. We also process your data for purposes of direct marketing in particular, for sending marketing communications. This data processing is based on Art. 6 para. 1 lit. f GDPR and on our interest to inform you about new products and services.

Every customer has a separate right to object to this type of data processing. If you exercise this right, we will stop processing your data for purposes of direct marketing. If your data are solely stored for direct marketing purposes, they will be deleted after you have objected. For more details, please see the subtitle “Rights of the Data Subject”.

User Rights

The GDPR gives you a number of rights. As a user of our website you have the right to request information on the data we store about you as well as the purpose of their storage. In addition, you have a right to demand that incorrect data are being corrected and data which are inappropriate or no longer needed are being

deleted. You also have the right to request from us to restrict the processing of your data as well as the right to data portability.

If personal data is collected according to Art. 6 (1) (f) GDPR you have the right to object, on grounds relating to your particular situation, at any time to processing of personal data. We will no longer process the personal data unless we demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of you or for the establishment, exercise or defence of legal claims. In order to exercise your rights, you can contact us in the channels mentioned in the sections “Data Protection Officer” and “Complaints”.


Cookies are small pieces of data being placed on the hard drive of a visitor’s device. In this app, only technical cookies are used, for which there is no need to have your consent as these are capturing data that is not considered personal data.

Security Measures

We adopt technical and organisational measures to protect your data as comprehensively as possible. In addition to the commitment of our employees to secrecy and a careful selection and monitoring of our service providers, we also secure our operating environment adequately. To protect your data against unwanted access, we use data encryption. Data collected from this app will be passed between your device and our server and vice versa via the internet using data encryption in transit technology. To have your data secured in transit, we use at least the TLS 1.2 standard (Transport Layer Encryption standard).

Legal Drinking Age

This app is not intended for individuals under the legal drinking age. Therefore, we perform age checks. If we later learn that an individual under the legal drinking age has provided us with personal information, we will delete it. Please do not share or forward this website or its contents to anyone underage.

Transfer to third parties

We may disclose your personal information to third parties such as our group members, our professional advisers, our external and internal service providers that provide services to us (such as distribution of newsletters, IT hosting and market research). We are using special websites to store, unify and process our consumer data with care and certified security.

We may disclose your personal information for the purposes set out above and only for specific purposes according to the relevant data protection laws. Those service providers are bound to process your personal data only on our strict instructions and when they can offer adequate technical and organizational measures to protect your data. We may also disclose your personal information if it is required or authorized by law, where disclosure is necessary to prevent a

threat to life, health or safety, or where we are otherwise permitted by the relevant data protection laws.

Sending information overseas

Personal information is sent overseas in limited circumstances to other subsidiaries of our corporate group whose parent company is the Belgian company, ANHEUSER-BUSCH INBEV S.A./N.V. with registration number 0417.497.106, to provide hosting services and support services within the group. AB InBev Italy will not send your personal information to a recipient outside the EU / the EEA without obtaining your consent or otherwise complying with the relevant privacy legislation.

Data Protection Officer

Please contact our data protection officer if you wish to review the personal data stored with us, if you desire to modify or delete existing data, if you would like to withdraw the consent you have given us or if you have any comment or complaint on how we process your personal data:

You can also contact our DPO through our "Contact Us" form https://contactus.ab- Please select the typology "Contact Data Protection Officer" in the ContactUs Form. Please note that by clicking on "Contact Us" you are leaving this website and are redirected to our global "contact us" website which is not operated by us.


If you are concerned that we have not complied with your legal rights or applicable data protection laws, you may bring a complaint internally through our complaints process or you may decide to make a formal complaint with the Data Protection Authorities. When you are using the contact form or contact us by email to get in touch with us, we only collect and process your name, your email address and your questions and comments. You are free to give us more information. Please note that by clicking on "contact us" you are leaving this website and are redirected to our global "contact us" website. We are processing your personal data according to Art. 6 (1) (f) GDPR for the legitimate purposes of replying to you and staying in touch with you. The personal data will be erased when they are no longer necessary for the original purpose (replying to your raised questions and comments).

We will deal with complaints as follows:

Step 1: Let us know if you would like to make a complaint by contacting our Data Protection Officer (DPO).

Step 2: Investigation of complaint: Your complaint will be investigated by our DPO. A response to your complaint will be provided in writing within a reasonable period (one month in principle, but we may inform you should we need more time to process your request).

Step 3: Contact Data Protection Authority: We expect that our procedures will deal fairly and promptly with your complaint. However, if you remain dissatisfied, you may also contact the Data Protection Authorities.

Autorità per la protezione dei dati: Garante per la Protezione dei Dati Personali

You can send us your complaints using the following e-mail addresses:

For the purpose of processing your request or complaints, we are processing your personal data according to Art. 6 (1) (b) GDPR. The personal data will be erased when they are no longer necessary for the original purpose (ordering goods from our webshop) and no mandatory retention periods have to be adhered to.